Accueil / Investissements / Orès Group EN
  • Acquisition May 2023
  • Sector Digital marketing and communications
  • Country France
  • Strategy Mezzanine debt

Orès: covering the entire digital marketing and communications ecosystem

Through the second vintage of its mezzanine debt strategy, SWEN helped to finance Orès Group’s acquisition of Digital Prod, a leading French communications agency, to form an agile player covering the entire digital marketing and communications ecosystem. 

Creating a one-stop shop for digital marketing and communications

A leader in the creation and production of premium digital content, Orès is positioned upstream in the value chain, as it is primarily involved in the creation and definition of communication and activation strategies for its client’s brands. Orès is part of European Digital Group, the first multi-dimensional and multi-specialist digital acceleration group. Bringing together some 15 companies and more than 1,200 full-time equivalent employees, European Digital Group facilitates the digital acceleration of businesses and generated more than €200 million in revenues by 2022.

The activities of Orès are an ideal fit with the downstream positioning of Digital Prod, which specialises in the transcreation and adaptation of campaigns, covering social media management, CRM emailing, and website and video creation. The two companies have complementary client portfolios and long-term relationships with prestigious groups, including CAC 40 companies and international key accounts, mainly in the luxury goods, retail and food sectors. 

Accelerating the digital transformation of companies 

The communications market is currently worth nearly €33 billion in France, of which 50% from the digital segment. The pandemic pushed companies to accelerate their development in digital technology and e-commerce, especially through social media. Post-Covid, the digital communications market experienced a fast recovery and is expected to remain stable over the years to come, forecasting growth of about 2% per year.

Not only is time spent on social media growing steadily, but more and more communication channels are available with the launch of new digital platforms. In addition, digital content forms are evolving faster than ever. All these factors are bringing handsome opportunities for digital communication agencies, such as Orès and Digital Prod, to work with clients that have sizeable communications and digital marketing needs and budgets.

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