SWEN Capital Partners is proud to support Marcel & Fils, a French retailer specializing in organic products, which has announced the acquisition of Bio&Co, a long-standing player in the organic sector in the Provence-Alpes-Côte d’Azur region.
This transaction, concluded with the TERACT group, enables marcel&fils to strengthen its territorial presence in the South-East of France and continue its growth momentum.
A strategic move for marcel&fils
Founded in 2008 by Emmanuel Dufour, marcel&fils has established itself as a key player in the organic sector, offering a comprehensive range of food and non-food products: fruits and vegetables, groceries, butcher’s products, dietary supplements, cosmetics, hygiene and cleaning products. The brand currently operates 60 stores and ranks among the top five specialized organic retail networks in France.
With this acquisition, marcel&fils will expand its network to 67 stores and achieve consolidated revenue of €160 million.
Bio&Co, a committed organic player
Founded in 2005, Bio&Co has grown around a philosophy shared with marcel&fils: offering a wide and accessible organic product range, promoting local products, and providing a shopping experience that is both friendly and high-quality.
The network currently includes 7 stores located in the Provence-Alpes-Côte d’Azur region.
Shared values and promising synergies
The merger between Marcel & Fils and Bio&Co is based on shared values and a common vision:
- a strong commitment to product quality and diversity,
- close relationships with customers,
- long-term support for local producers,
- spacious, welcoming stores designed to provide a smooth and enjoyable shopping experience
This acquisition paves the way for new commercial and logistical synergies while strengthening Marcel & Fils’ presence in the Southeast, its home region.
A transaction supported by its shareholders
The acquisition of Bio&Co is primarily financed through equity contributions from Marcel & Fils’ historical shareholders: Emmanuel Dufour, President of Marcel & Fils, Weinberg Capital Partners (via the LBO WCP#3 fund), and SOFIPACA. On this occasion, SWEN Capital Partners and part of the management team are also joining the company’s capital. This marks the third external growth operation for Marcel & Fils, following the acquisitions of Onalavie in 2021 and La Vie Saine in 2022.
Since Weinberg Capital Partners and SOFIPACA joined the capital in 2021, Marcel & Fils has doubled its turnover, demonstrating the strength of its business model and the relevance of its growth strategy.
Emmanuel Dufour, President of Marcel & Fils, stated: “The acquisition of Bio&Co is fully aligned with our territorial development strategy. Beyond the geographic complementarity, we share with Bio&Co the same vision of organic retail: friendly stores, strong ties with producers, and passionate teams. Together, we will continue to promote an accessible, local, and high-quality organic sector, serving the well-being of our customers and the vitality of our regions.”