Sparxell, reinventing colour naturally, in Netflix’s new documentary : The Plastic Detox

Sparxell engineers colour from plant‑based cellulose, using microscopic structural design rather than petrochemical colourants. This breakthrough approach creates high‑performance, biodegradable colour with natural colour‑fastness, entirely free from toxic dyes, mined metals and microplastics.

As plastic has made its way into nearly every aspect of daily life, reducing plastic and chemical exposure demands both awareness and collective action. It requires questioning how we use materials today, and ultimately rethinking the substances that underpin everyday products.

The Plastic Detox, now available on Netflix, uncovers how plastics move through our lives in unexpected ways, why it matters, and what is at stake.

The film highlights how plastics and microplastics release not only their synthetic polymer building blocks but also their chemical colourants into the environment.

It is encouraging to see Netflix leverage its global reach to raise visibility around such a critical issue and to highlight :

• brands removing toxic dyes and plastic‑based fibres,
• researchers examining human exposure,
• and innovators redesigning systems at the source, a group to which Sparxell proudly belongs.

At SWEN Capital Partners, we are proud to support Sparxell as they pioneer a new generation of safe, bio‑based colour technologies, and thrilled to see their work highlighted in the trailer of The Plastic Detox.